The lockout is over. Preseason has begun. Millions of football fans across the country are once again gearing up for their favorite Sunday rituals. As they dust-off their jerseys and ready their La-Z-Boy recliners, Barclaycard US is hoping to create some fan frenzy of its own with a new and improved NFL co-branded credit card program.
During the off-season, we revamped the program with an eye towards doubling its number of active accounts. The official card of the NFL now offers better rewards and VIP experiences, including:
To help drive new acquisitions, the program is being marketed on television with a nationally broadcast commercial spot; in print, with full page ads in NFL Team Yearbooks magazines; and on-line, with banner ads on NFL.com and paid advertising on popular sites.
|Head of Compliance Advisory, BCUS|
|Digital Marketing Lead - Airlines|
|Compliance Team Member- Tester|
|Marketing Analysis MIS Analyst|
|Solutions Delivery Systems Analyst|
|Segment Group Lead|
|Marketing Analytics Acquisitions Senior Analyst|
|Marketing Analytics Lead — Segmentation|
|Network Operations Center Administrator|