News & Events

Are You Ready for Some Football?

The lockout is over. Preseason has begun. Millions of football fans across the country are once again gearing up for their favorite Sunday rituals. As they dust-off their jerseys and ready their La-Z-Boy recliners, Barclaycard US is hoping to create some fan frenzy of its own with a new and improved NFL co-branded credit card program.

During the off-season, we revamped the program with an eye towards doubling its number of active accounts. The official card of the NFL now offers better rewards and VIP experiences, including:

• Richer sign-on offer (10,000 bonus points - enough for a team jersey)
• ‘Once in a Lifetime Experiences\\\' like dinner with a coach and sideline passes
• Tours at NFL Films headquarters - home to current and historic game footage
• 20% discount at NFLShop.com and many of the team\\\'s pro shops
• Exclusive game tickets

To help drive new acquisitions, the program is being marketed on television with a nationally broadcast commercial spot; in print, with full page ads in NFL Team Yearbooks magazines; and on-line, with banner ads on NFL.com and paid advertising on popular sites.