Colleagues to celebrate success at tailgate party
Barclaycard US has launched a new co-branded credit card with the National Football League. The partnership allows Barclaycard US to market to 180 million fans and exclusively produce credit cards bearing the NFL shield and 32 club logos. In addition to showing their allegiance to their favorite team, cardholders will be able to earn points for a unique loyalty program created for each team that can be redeemed for team experiences, game-day tickets, memorabilia and NFL-licensed gear. The card is available to consumers September 1.
"We are very excited about our partnership with the NFL," said Scott Young, General Manager, Partnerships. "The NFL is one of the most recognized brands in the U.S. and brings incredible marketable assets to our partnership business. This partnership is an important step for the U.S. business in achieving our growth objectives for this year and beyond."
"This exclusive, multi-year agreement was a great win for Barclaycard US," said Dennis McCarthy, Partnerships. The card represents a great way for fans to show team loyalty and provides the benefits of Barclaycard service." To involve fans, Barclaycard is creating multi-media campaign that includes a personalized web site where fans can learn about product benefits, win NFL prizes, watch NFL videos and play interactive games."
"The success of this launch is an example of our colleagues demonstrating our behaviors of working together and thinking ahead," said Susan Terranova, Partnerships. "It was incredible teamwork and we owe the NFL launch team a great deal of gratitude. This was a great mobilization effort with many colleagues from across the bank coming together to work toward a common goal. In less than three months, we were able to launch a new credit card program that will appeal to thousands of NFL fans. We appreciate the hard work of all colleagues who participated in this herculean effort."
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