Brings the concept of the rollercoaster advertising campaign to the iPhone
Following the success of the rollercoaster advertising campaign, Barclaycard UK is inviting people to play Rollercoaster Extreme. Players will ride the rollercoaster through four New York environments, avoiding the obstacles and racing against the clock.
The new Barclaycard rollercoaster game \'Rollercoaster Extreme\' offers an improved gaming experience and a competitive edge with top prizes at stake. The global vision of the competition reflects the global presence and ambitions of the Barclaycard brand. This is the first time Barclaycard has created a global community of gamers, according to the press announcement.
"Rollercoaster Extreme is an exciting development for Barclaycard," said Hannah Deans, Senior Digital and New Media Manager. "We are building on the success of the advertising campaign and the overwhelming success we experienced with Waterslide Extreme, offering customers the chance to engage with the rollercoaster concept, but also encouraging Barclaycard fans across the world to get involved in an innovative global challenge. The game is sure to be a big success, particularly with such great prizes on offer."
The top competitor on the global leader board each month will win an Apple iPad. The leading four players in the world will be invited to Las Vegas in January 2011 for a global play-off where a player has an opportunity to win a £50,000 GBP grand prize. The leading four players will be invited to bring a guest for a three-night stay at the "New York, New York" hotel in Las Vegas, where they can ride a real rollercoaster among the New York landmarks around the outside of the building.
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