Starting today, the Barclaycard visual identity will be displayed on the electronic façade of the Barclays Capital building at 745 7th Avenue in New York City. The visual identity will be displayed along with other brands from Barclays PLC.
The Barclaycard visual identity, which was launched October, 2008, is designed to capture the essence of a brand that stands for payment services that empower customers to live more simplified lives.
"What a great opportunity to be seen. The mark is starting to be used on cards and in account materials for our partnership card programs," said Rob S. Brown, Creative Director. "This is a great example of the kinds of benefits we can access by being part of a large, global organization."
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