I am very pleased to announce that today Michelle Bottomley joins Barclaycard US as Chief Marketing Officer, reporting to me along with Libby Chambers, Barclays Global Retail and Commercial Bank and Barclaycard Chief Marketing Officer.
Michelle comes to us from Ogilvy & Mather Worldwide, where she most recently served as Chief Operating Officer, Ogilvy New York. She spent 11 years at Ogilvy and OgilvyOne leading key targeted marketing initiatives on behalf of American Express, Barclays Global Investors, Cisco Systems, DuPont, Sears, AFLAC, Continental Airlines and Yahoo!.
As Chief Marketing Officer, Michelle will be responsible for all of Barclaycard US marketing efforts and initiatives, including oversight for targeted acquisition marketing programs for our partnership and open market card products, existing cardmember marketing throughout the customer lifecycle, marketing analytics and internal and external communications. She will also play a key role in our new product development efforts.
With industry consolidation and tremendous competition, it is critical that Barclaycard US remains on the cutting edge of bankcard marketing. Michelle brings significant capabilities and experience for further building the Barclaycard US business and she will be a key contributor in maximizing our partnership co-brand opportunities and enhancing the products and services we deliver to our cardmembers.
Previous to her tenure at Ogilvy, Michelle was Vice President-Database Marketing at Epsilon. She began her marketing career at Bronner Slosberg Humphrey (now Digitas). Prior to that she was a business analyst in the corporate research department at Liberty Mutual Insurance in Boston.
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